Webdoc rebranding to Urturn

I’ve been keeping my eye on Webdoc, Glogster and their ilk for a quite a while now.

I’m pretty convinced that these web based, pinterest-like, media collation and commenting tools are the future of blogging. They give a great deal more freedom to express yourself than Facebook or Twitter. You create pages or ‘expressions’ and can publish them across social networks. It reminds me of people’s homepages from the 1990’s, ah the good ol’days!

Yesterday WebDoc rebranded themselves as ‘Urturn‘. I can see why this happened – ‘WebDoc’ was a bit staid and didn’t do a good job of describing the multimedia nature of their product. ‘Urturn’ though? Really?



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